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July 11, 2005
視覚生理学から見た情報認識順序
あるポイントを一瞬で目を惹かせるにはどうしたら良いか？
視覚生理学の心理実験によれば、人間が目で見て認識する情報処理の早さは、色の3属性（色相・明度・彩度）に関して言えば明度の情報が一番らしい。つまり瞬時に見てぱっと目を惹くのは明度差という事。これは色味だけばかりか、形状の変化よりも早く判断がつくらしい。
背景（地）に何か目立つ絵（図）を描くならば、その地とは違う色相やくすみを入れたものよりは、明度差がある色で塗ったモノが良い。濃いグレーの紙に青色で書いた文字と、白色で書いた文字とでは、どちらが目立つかという事。それはそういう明度差を付けることで視認性がアップして、デザイン的にもメリハリの付いたものになるとか。
まとめると「1.明暗→2.色彩→3.形状」の順に認識時間は延びるらしい（上図でチェック）。その辺を意識して色彩計画を行うと良いらしい。仕事柄無意識にやってはいるだろうけど、意識しておきたいと思った。
別にデザイン云々に関係ない人でも、会社や学校の（プレゼン）資料作ったりとかする時にだって、注目させたいポイントに何色にすると効果的かといった事にでも応用できるはずなので、憶えておいて損は無いんじゃないかな。
Posted by str : July 11, 2005 11:00 PM | design |
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